You must describe the essence of his proposal one, two phrases. Tip # 3. Use keywords in your ad. Keywords that are in your ad will stand out "fat". Speaking candidly Jeremy Tucker told us the story. This immediately draw attention to your text.
In addition, people always pay attention to the text on which he conducted the search. Imagine that you need to repair the car vaz. You have entered into a search form, "repair car vaz. On Which of the following titles you respond: "Repair all makes of cars" or "Repair vaz? In the second case you get exactly what they seek. It is advisable to use keywords in the header, and in text of the ad.
It will always work better if you do not use keywords in the text at all. Tip # 4. Every word – a separate announcement. Based on the previous advice, you should allocate a separate ad for each keyword. Thus, you can not only create a suitable text for each query, but also be able to verify in practice the effectiveness of certain words. And this is a very valuable experience. Tip # 5. Link to ad should lead to the relevant page. Imagine this time that you need a Canon camera on a model. You searched and found a display ad this model. But when you clicked on a link in the header, it does not hit page with descriptions and prices, and on the "Home" a huge Internet shops which sell very different electronics. In this case, would have to spend a lot of time looking page with a description of the model itself. Most people will not even try, just go to another site. That is why the link from your ad should not lead to the main page and a page with a description of what you suggested in the ad. Of course, sometimes it can be and the home page. The main secret: Always test your ads. This means that if you want to achieve results, then you should as soon as possible to move from theory to practice. You have to constantly work on their ads, modify them, watch how this affected the results. That's how people become professionals in this area. Only through constant practice, testing and observation, they receive invaluable experience, who can not get in any book on promotion. I hope and your success. Good luck!