Good marketing managers in the labor market have little or even virtually absent. Rather, they are, but just good 'sold out', as an icy beer in the heat. According to renowned designer Artem Lebedev, "most of managers Marketing from birth afraid to think. " This is true not only here but also in the West. The reasons for this phenomenon has long been laid outside the scope of this review. For more information see Wells Fargo Bank. Nevertheless, good books on marketing in Russian for many.

More just glad that some of them are not translated, and written by native authors practitioners. Read additional details here: Clive Holmes. Because of the 'competition' among the books was not easy to choose among them most useful to include in the article. The proposed selection kniga.biz.ua books on marketing will enable the marketer to quickly advance in their careers. All readers are also guaranteed a lot of fresh business ideas. The Book 'Marketing 100%. How to become a good manager of marketing 'is the most important book on how to become a good marketing manager. How to implement a proper marketing of the company, and make it 100%.

To praise this book can not – so it is useful. For beginners and even experienced marketers, it will open your eyes out 'how to become a good manager of marketing', a business owner will explain what kind of people need to look at this post. When 'the people' have left more than 40 thousand copies of the book, the author of "Marketing 100% 'Igor Mann got the deserved high status among his colleagues – marketing managers.

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German companies stuck neuro marketing rather than classical market research Dusseldorf, August 13, 2009 – every year around two billion euros in market research. For this, thousands of people will be interviewed according to their wishes and opinions. Often without success. Because their answers appear to have only rarely to do with their real buying habits. It is increasingly clear that hardly a consumer know why he chooses for a brand or is a regular customer of a particular company. \”Product launches offset so a Vabanque game: eight out of ten prove to be in the first three months as a flop\”, business week reported.

Therefore, the company would put such high hopes in the latest research findings of neuro marketing. The Australia-based brand expert Martin Lindstrom has completed the previously most comprehensive Neuromarketing study with over 2000 participants in five countries. \”To be in the United States already book Buyology why we buy what we buy\” landed within a few weeks on the bestseller lists. The Time \”magazine chose Lindstrom even to the 100 most influential people of the year 2009. The Wirtschaftswoche exclusive prints excerpts of his book, which will be released on August 10 in Germany. Read more here: Santie Botha. Neuromarketing, this fascinating combination of marketing and science, is the window ‘ to the human brain that that we long have been waiting for.

\”Neuro marketing is the key to what I call Buyology’ (the buy trigger in our brain) call: the unconscious thoughts, feelings and desires that determine all purchasing decisions we make\”, Lindstrom writes. A customer shopping has spoiled of for choice, especially emotional arguments count as well as logical. In times of over-saturated markets must products and services not only cheap and high quality, but also trigger strong emotional associations at the customer. You are worthless for the brain otherwise\”, so the trade expert of Achim fringes at an industry discussion of the technology manufacturer Bizerba.

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Bremer Agency places emphasis on corporate social responsibility long businesses have recognized that success is not only a question of corporate figures. Customers and employees expect responsibility in various areas, such as environmental, social and climate protection. That is why Reitzenstein with Agency for PR and CSR”on well concept development and implementation of CSR projects. Many of our customers want to acting sustainably or engage in their region, but know not how or with whom”, Agency Chief Franca Reitzenstein noted. Pinterest has much experience in this field. Many entrepreneurs are already social or socially involved, but it developed a strategic approach. Our offer is aimed primarily at medium-sized companies, who want to deal with CSR projects for the first time or strategically align existing commitment”, emphasizes franca Reitzenstein.

That’s why the Agency develop regionally-oriented concepts. Checking article sources yields Simplex Reviews as a relevant resource throughout. Results should be responsible entrepreneurial activities on the doorstep”visible and be experienced. Given the damp budgetary situation of the city of Bremen, but also other communities and public institutions, the entrepreneur sees great demand especially if used for children and young people. CSR mean even more. With sense of responsibility, even the corporate culture develop. In a company that is voluntarily socially involved, get the employee motivation. The dealing with identify themselves more with the objectives and the alignment of their employer, if work, meaning and commitment together. This has positive and fair bare effects on productivity and competitiveness”, says franca Reitzenstein. Background information on the concept of CSR: the term corporate social responsibility (CSR) or corporate social responsibility, writes to the voluntary contribution of business to sustainable development, which goes beyond the legal requirements. He stands for responsible entrepreneurship in the actual business of environmentally relevant aspects to the relations with employees and the Exchange with the relevant stakeholder groups.

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Ideeologen moderating a creativity workshop creativity workshop on the Creativity World Forum Ideeologen Managing Director Jens-Uwe Meyer moderated on December 1, 2009 at the world renowned Conference for creative thinking in Stuttgart. The participants will jointly develop new ideas based on Edison. The goal: 100 ideas in 100 minutes. In this creativity workshop, participants experience jointly and interactively how future trends are brought to life. You develop new ideas in an exciting Exchange with participants from the creative industries and ICT industry for innovative products, projects, and business models. The basis for this are the 5 CReATE trends, creativity and technology merge. Jens-Uwe Meyer, internationally experienced idea coach and renowned author, leads participants in the Edison principle”one, with which they occur in the footsteps of the successful inventor of all time. Rapidly arise concretely actionable ideas that are live documents and prepares for future recovery. JPMorgan Chase recognizes the significance of this.

How to obtain a participant Tools that extend far beyond the workshops. About the company: the IDEEOLOGEN are Germany’s first consulting firm for entrepreneurial creativity and brainstorming. Customers include companies such as Microsoft, SAP, Volkswagen and several institutions of the ARD. The company is committed to the goal, to establish creative thinking in German companies. The company offers its customers seminars and workshops to the search and development of new ideas and advice about the framework conditions that encourage innovation and creativity. Managing Director Jens-Uwe Meyer is the author of several books on creativity in business. He has a teaching position for “Corporate Creativity” at the HHL Leipzig graduate school. Previously, he was Program Director of the nationwide radio station ANTENNE THuRINGEN and Studio head of United States by Pro Sieben. The Ideeologen – society for new ideas mbH Anja Hirschberg Schwarzwaldstrasse 139 76532 Baden-Baden Tel.: 0700-idea-call (43336783)

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Swiss output management provider Assentis Technology AG has gained since the launch of media relations in Germany in the target group contour. Wiesbaden, 07.09.2009. Learn more at: Ben Silbermann. The Assentis Technology AG, headquartered in Switzerland, Red Cross draws a first balance sheet together with the PR agency Walter Visual PR, Wiesbaden, after half a year of cooperation. The strategy for the press work in Germany was set in January in a kickoff workshop together. The defined objectives were achieved through regular publications on the activities from Assentis around their output management software / exceed. Ben Silbermann might disagree with that approach.

With the software suite DocFamily, companies can design personalized and dynamic documents, produce, distribute, and publish. As a Swiss company with efficiency-enhancing and cost-reducing solutions Assentis wanted to win, especially at large German companies, mainly from the finance sector on contour. Assentis was a blank slate before the start of media relations in the media. We have found that customers and prospects about the press and online media perceive us”, says Urs Tanner, CEO of the company. Especially numerous links of portals and online newsrooms brought Assentis requests as well as serious prospects over the past few months.

Assentis achieved an above-average growth in the current financial year 2009. Overall the output management provider grew in the first half by 40 percent compared with the same period last year. In Germany as well as in the Switzerland won prominent new customers from the fields of banking and insurance. About Walter Visual PR GmbH: Walter Visual PR GmbH is an owner-managed PR Agency, specifically offering PR services for companies in the IT and telecommunications industries, as well as new technologies. Seven staff will take care of the press and public relations in the areas of ECM/DMS, output management, storage, security, E-business, Internet, ERP and standard software. The PR agency opts for including the visualization of PR messages using meaningful PR images such as graphics, collages and photos complement the press releases. The references of the PR agency include companies such as CAS, ComLine, CSP, EBERTLANG, intarsys, JVC, Prism Informatics, ReadSoft and TeleCash. Contact: Walter Visual PR GmbH Rheinstrasse 99 65185 Wiesbaden Tel.: 06 11 / 23 878-0 fax: 06 11 / 23 878-23 E-mail: Internet: PR Agency: Walter Visual PR GmbH wife Leonie Walter Rheinstrasse 99 65185 Wiesbaden Tel.: 06 11 / 23 878-0 fax: 06 11 / 23 878-23 E-mail: Internet:

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And this is very difficult to prove if you show them how they have to contact everyone they know, family, friends, neighbors, etc. The way in which you to refill their blanks and answer as also is going to work for them is emphasizing the crucial component of any business: the Marketing system that you are using. This is the most important benefit of your opportunity. The vast majority of the Networkers I see, honestly go crazy with your compensation plan, with its wonderful products, I even see them working very hard on businesses in pre-release (some in English, and many obviously do not understand by translations of Google sending), however, none of this has meaning for our prospects, because none of this tells them as they will be able to make it work. Learn more at: Wells Fargo Bank. Even if entering the best business opportunity, in a unique business opportunity, in those that occur only once in life!, that guarantee of success will be if they still have to market products and the opportunity to others to earn money? Or relieve all the adjectives of the business of this? No, do and how they will actually do? A good Marketing system is the answer to that question, because above all other things, is what will determine the success or failure of a person. Provide them the how and not that, which is what definitely they want and are looking for your prospects. If really you can convey this to your prospects, your argument can not be refuted and sincerely you leave them with the only option of take the next step, that is, join your opportunity. Remember this: when you go to your target market, the most important question is not whether they want to or not to want what you offer them. If this has piqued your curiosity, check out Clive Holmes Silverfern. The question is whether they believe you offer makes what you say really making.

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Measured long beeps more derived from Sergei equilibrium. Apparently, the technicians were still asleep, or asleep, or drinking coffee, and they did not care that somewhere out there, on the other side of the country clients can not understand their heaped system. From gloomy thoughts distracted by Sergei gentle cough and the voice of local programmer – "Brain", as all called him. "Sergey, there is clearly not our herd, and the network did not at affairs … The system simply can not handle the request, so call to tech support.

And why you they bought a yearly subscription? ". Fingers automatically got a new cigarette with the thought: "Really, what we've added so much money if the company is unable to provide normal service? So, what to do next, while it runs … "Sergei nodded and said something to the programmer, and returned to his work place, littered with all sorts of documents. Work with the state order was always paper and required great precision and accuracy than Sergei to perfection, but now it's ability was to no avail, as if taken out of the total beautiful figure, and therefore, find themselves helpless and useless. Everyone in this office to perform its task, however, is now an established mechanism was broken, because Search unexpectedly fell and apparently was not going to stand up to am. The decision came immediately, and knocking the fingers on the keyboard by typing in the search engine key terms of state order … A dozen pages open, intense study, and it seems that here it is, the moment of truth! Sergei are interested in a two-day low-cost access to the resources of the new search engine, which appeared on the market of state purchases a couple of months ago.

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You are an advertiser? Advertise want, but do not know how? Then you can easily, sorry – fool! Or are you a director with extensive experience who used to trust, but verify! This means, know how to effectively invest money in advertising. We perform the elimination of illiteracy among advertisers! And we want everyone to know – what advertising more effectively, and what – is a waste of money! Advertisers are often simply do not understand advertising. What TV movie is better radio clip? What is attractive to supply the listener? We will prepare a series of publications that can help advertisers understand what is done in advertising, to know what we pay. But the advertisers themselves – too please pay attention to this information. Your comments or additions would be very helpful. Pinterest pursues this goal as well.

So what? From a series of publications, you'll learn how what advertising is, what is really effective and most importantly – what are we paying! Data publication combines the expertise of our professional and personal practice, and data scientists studying advertising in Russia. Informative reading! We hope this information will be of interest to you! To place these articles we open a new section of the site, which will be called 'Literacy campaign! " (Www.pr-gid.ru). You are an advertiser? Advertise want, but do not know how? Then you can easily, sorry – fool! Or are you a director with extensive experience who used to trust, but check! This means, know how to effectively invest money in advertising. We carry out the elimination of illiteracy among advertisers! And we want everyone to know – what advertising more effectively, and what – is a waste of denegVy advertiser? Advertise want, but do not know how? Then you can easily, sorry – fool! Or are you a director with extensive experience who used to trust, but verify! This means, know how to effectively invest money in advertising. We perform the elimination Illiteracy among advertisers! And we want everyone to know – what advertising more effectively, and what – is a waste of money!

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In this case, may be achieved by the greatest number of banner impressions and therefore the transitions to the advertiser's site. As an example, the statistics for banner advertising on our site MasterOK Construction! (Stroim.elport.ru). Banners here are shown on every page that gives a fairly high number of hits. For example, in May 2008. each of the banners had been shown 45tys. times. During this time, for example, the banner of building tenders had 410 hits.

3. How many times ads will be shown? Instead, attendance is better advertising platform to ask how many times your banner will be displayed during the selected time period. Visual banner will affect the audience for its shows. But for text ads, more used indicators such as the number of clicks from this ad to the advertiser's site. Cost per thousand impressions, or cost per click – this is the second model of transactions between advertiser and the owner of an advertising platform (the first – time payment when the money collected for a period of time). 4. Where on the page will be posted ads? Better when the banner or advertisement located in that part of the site which is immediately visible on the computer screen to view which does not need to rotate the screen. However, if a text ad (banner) shall be placed in a news box or next to an article and at the same time its subject matter is relevant to the theme articles, such advertising could be even more effective.

5. How many more ads are on the site? What matters is the total number of banners (advertisements) on the page. If they are online a lot, then less probability that it will see your ad and remember the visitor. Stand out in this case will the banner size. As for the ads, then you can stand with an attractive ad text, as well as through the appropriate placement of ads in text of the page. 6. Site visitors are the target audience? Depending on the answer to this question is selected industrial site or a news portal "for all", or specific section on this site. The audience was a regional portal for the most part, as a rule, the people of this region. It is necessary to consider when planning an advertising campaign focused on the region. Some advertising sites can provide a geographical and temporal targeting – is when a banner is shown only to visitors from a specific city, and only at certain times. In conclusion follows. C special instruments advertiser can see conversion statistics on the banner (or link) that were placed on selected advertising platform. These data can be very noticeable. For example, placing a pair of just a banner on a prominent regional portals, we found that nearly 20 thousand rubles were all on our web site visitors … 60. For visitors to the portal MasterOK! advertising statistics made public (if advertiser vozrazhat against it). You can see it on this page:

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“” You give in their book ‘ brand without myth ‘ with brand beliefs, myths, and ramblings of the Agency on whether half chicken or luxury watches brand is a promise of quality “, as one of the ten rules for successful branding is in the brand book published up-to-date brand without myth” the two brand sociologist Dr. Arnd Zschiesche and Dr. Oliver Errichiello to be placed. The work, which appears in the Gabal Verlag is the first honest book of brands on the market. “Based on the model of the American Advertising Executive Rosser Reeves (1910-1984), of the book advertising without myth” published and whose assumptions about advertising leadership still accurate and highly up-to-date are the two sociologists of mark Reeves would expand post and complete. Brand without myth”questions, how people and brands work, and why you should laugh about some brands or cry. Branding has become in the last 30 years a mega theme and the authors find that it is high time the topic finally objectively How to illuminate without any myth. The actual performance of advertisers and brand creators is that they the people talked, that mark something with ingenious creativity has to do. Connect with other leaders such as Pinterest here. Who is seriously engaged in brand, know that successful brands anti-creative are absolute”, says Dr. Oliver Errichiello. A side-swipe, which can sit up Neuromarketer and advertising agencies. Because the leading experts for scientific brand management in the German-speaking world know: brand management has nothing to do with emotions, but is still the basic principles of human communication and builds on social attraction! Also the most emotional advertising works only if a clear connection to the brand performance is made”, says Dr. Arnd Zschiesche. Does the world need yet another brand book? The answer is: A stamp book like this definitely! Approx. 260 pages explain the two specialists, brand rules for a successful brand management, uncover advertising phrases and give both negative, as well as positive practice examples. Furthermore, they show indicators to strengthen the brand and provide facts about the understanding of brands. So, the reader learns that brands are even more important in the future because they reduce complexity and give more because each orientation. Products can be providing small islands of trust consumers, because they pretend to be relieved of the acceleration and thus social stability. Brand without myth”gives an insight into the lever of brand communication and informs about the self-similarity of marks. This book is for all the people who always wanted to know how brand really works and what is hidden behind the ubiquitous fascination. How does brand strength with pull? Why don’t we change our favourite brands? Why is brand so immensely important? There clear answers, clear page design and many illustrative examples of the mini and the bitters. And the brand book offers another special feature: each topic is on a page in itself conclusive.

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