Last year, before the season of mass purchases of gifts for Christmas, all American retailers had more concerns than the anticipation. By the end of the year, however, the excitement gave way to cautious optimism. Back in 2008 year amid the burst in the U.S. mortgage and banking crisis, Christmas sales have gone into a deep dive, as consumers took a course on the regime of austerity. The situation persisted throughout 2009. Consumers in no hurry to spend money even in a season to prepare children for school, and he is generally regarded as a "dress rehearsal" of Christmas. So on the eve of the most important for any trader last two months of the year all without except for retail trade came to a standstill in nervous anticipation. On the crucial shot at the end of the year may account for at least half of its annual revenue.
No wonder Black Friday following the Thanksgiving and opening the top Christmas shopping season, got its name. And not because of the fact that on this day in flooded stores buyers is continuously working with his elbows (which, however, is really going on), but because it is in this day due to a sharp rise in sales losses retailer, traditionally denoted by red, becoming black, ie become profitable. In late 2009, consumers still remain true to the traditions. And although the overall level of spending on all categories of retail goods is far from pre-recession heights and are likely to remain so at least throughout 2010, it clearly shows that consumers feel quite confident – enough to To open the wallets and spend money on gifts. Jewelers last season gave the first signs of hope. Exhibition Company Centurion Jewelry Show in late November, conducted a survey among traders jewelry of high quality.
69.4% respondents reported that their sales (including Black Friday) exceeded the same period last year. At 34.7%, sales grew by more than 10%, 14.3% – 6-10%, with 20.4% of the increase was from 1 to 5 percent. Decline from the 2008 season year, noted 20.4% of respondents, while 10.2% of the results were no different from last year. In the presence or absence of success from a particular goldsmith played a great role of his attitude to the situation. Efforts of those who have shown ingenuity or went into new markets, has been rewarded. For example, a store for the first time decided to hold a promotional campaign, advertising the bracelet of beads Chamilia, and as a result of women's feet, crossing his threshold markedly increased, as well As sales volumes during the campaign. Another jeweler adverted sale cheap remains in the range "ridiculous" price of $ 9.99 to $ 139.99. Attracted by these buyers are not only sold out all the remnants, but purchased many products more expensive range.