25
Aug

My Vetter

There are also still in Arabia reserved certain occupations are entire neighborhoods, such as the silversmith. The Klan-to individual companies is changed with increase of people in a city of tens of thousands. Thus, the differentiation became increasingly important. Thirty (?) Pages Meier in the Berlin industry book proves that historically the economic observation was becoming increasingly important for the commercial driving: Josef Schmied, blacksmith at the Trabrennbahn Dinslaken is a piece of sugar for a Fiirmenbezeichnung method: there are different types of sales. Sell by shipping/Internet-shop, business/office or the living room via the Internet. Source: John Denkinger.

It is aunt Emma shop today to retailers or . He/she was retailers and specialist for… Here, the generation name for sales success is crucial. Earlier, it was a personal recommendation: “My Vetter aus Dingsda with leaky roofs knows!” Later they were looking for yellow pages under D in > roofing and chose the with the largest or smallest mm display, depending on the purse strings. Then went one such as EDEKA, a generalist. These were names or synonyms to anonymous brand terms. You can call a small problem solver only passport form if they have to do it with ladder.

Keep in mind: the company name can rational-digital (passport format) or do the emotionally-analog: residential paradise to attract the different hemispheres of the brain. Today, we must also distinguish between: persons and capital companies, etc., as well as between craftsmanship and industry, etc. To still the conversion of problem solving and name came to brand: pace instead of paper handkerchief Maggi instead of Greens which must define who is not peek & Cloppenburg or C & A in fashion, in the network, also as name brand: Bogner fashion: premium quality for sports and leisure activities were examples from the pre-Internet time, name brands: Bosch larger companies are shifting from known personal to more anonymous name : MAX MuLLER, freight forwarding Schmidbauer Gruppe GmbH bahrt other logistics group anonymize themselves from the outset: EUROPCAR ADAC who once engaged in international transport and logistics AG cryptography, or a new password was looking for who knows the readable information: Wolfgang Schwalm (un encrypted) the half-read: HeLBa, W.

Posted in News

The international diamond jewellery brand LUMe controls its media-specific press and public relations from the own House since August of this year brand with high advertising investment Frankfurt, August 12, 2008 the international diamond jewellery brand LUMe controls its media-specific press and public relations from the own House since August of this year. This newly created Department is responsible for the areas of media, press and public relations. The publicity was previously the responsibility of the Cologne Plus PR Agency for public relations GmbH & co. KG. Our advertising campaign, we have generated more than 23 million contacts in the spring and thus among the largest advertisers in the jewelry industry, will be continued also in the fourth quarter of this year with similar width.

In the future even more efficient to build out the synergies of public and media relations, we have decided to build of an own Department”, as Zvonimir Letica, spokesman of the Executive Board of the LUMe Group AG. The Media Act is still the responsibility of campus media GmbH.

Posted in News

What is affiliate marketing and how you can be successful with Affiliatenetzwerken the term affiliate marketing”comes from online sales. The affiliate marketing partners is a merchant (the actual providers of products or services) and its Distributor, the Publisher (in most cases a webmaster). Basically, we can say: the Distributor helps the merchant to sell its products and services, as he tries to build up appropriate distribution channels. For the successful placement of new customers, the merchant pays the Publisher a Commission. The success of this form of distribution is based on the assumption that the products and services of merchants for a target group are very interesting. The latter however not necessarily applies to the Web shop of the merchants.

Suppose instead, that end customers direct to Web pages, which their interests on the next. At this point the so-called affiliate or affiliate campaigns is, by the offerings of the merchants in Web pages are entered, the the Needs of a particular target group come as close. Companies can by linking, switch their products with this distribution solution of ads, promotional materials, newsletters and similar, present on so-called partner Web sites of a wider mass and thus also sell in the best of cases. The Distributor can thereby earn commissions on actual sales. The amount of the Commission is calculated on the basis of different remuneration models, which include the most commonly used: pay-per-click (PPC), pay per sale (PPS) and pay-per-lead (PPL). The merchant decides the exact amount of the Commission, this is specifically set mostly along with the affiliate program, on the nature of the product. Pay-per-click means that a Commission will be paid per click on the advertisement. Pay-per-lead in turn means that the Commission per contact will be paid by the customer, such as request for information material. Then, when pay-per-sale, the Commission will be paid if the customer has generated sales.

Posted in News