How to get to become an expert in "pay per click" and master Google Adwords? If you have decided to venture into the world of paid search, known in the Internet marketing field as "paid search advertising, insurance will be considering using the popular Google Adwords tool. All we have a good idea of how the marketing and business model we know that any customer acquisition or Internet sales are based on a simple mathematical operation. If you invest a specific amount of money will attract an "x" number of visitors or potential customers, of which a percentage will purchase or generate a conversion. Google adwords In the methodology is the same: How much can you gain from each transaction or product sold to advertising? If I have a product or service that costs $ 100 and leaves me $ 50 profit, that means I can spend up to $ 50 without losing money on advertising. If you already have this amount so now ask yourself How many visitors need to generate each transaction? Let's say your website generates a transaction or sale per 100 visitors. Now simply divide the money spent on advertising for each sale or transaction between the number of visits required to achieve a sale or transaction.

Divide $ 50 100 visits, we have 50 cents. This simple formula will give the result known as the cost per visit allowed, this number is equivalent to what they can pay for each click from adwords. If they pay more than this amount per visit, ended up losing money instead of gaining. After determining how much they can pay, will explore all possible keywords that your customers can use to find them. Words grouped according to their similarity and make sure that the landing pages where visitors are content relevant to the keywords they're using (Google now applies these rules for adwords). It is also advisable to try to use multiple listings to see which generates more conversions. Finally, Most important of an adwords campaign is always evaluating the results. Eliminate words that do not occur, adjust their budgets, improve the content of landing pages, all this will improve conversion rates. The descriptions of the ads also must be optimized to increase the CTR (click through the percentage of glances) that if it becomes higher than its competition, will save money for each click. I hope this brief article has given you a basic idea of what really matters in Google Adwords and what is to be taken before a budget compromise that may not produce what they were expecting.

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