I say to time blog: the parable of the lost sheep (UH-iPhone) Steve Jobs and the marketing power of the tale of Bonn – among you has a hundred sheep, if he loses one, won’t let the which man is the ninety-nine in the wilderness, and go after the lost, until that it think it’s? And when he has found it, he lays’s on his shoulders joyfully. And when he comes home, he calls his friends and neighbors and says to them: rejoice with me; because I have found my sheep which was lost. I say unto you: so to be joy in heaven over one sinner doing penance before ninety-nine righteous, which need no repentance. Or what woman is that the ten pennies, so she loses one, that do not have a light and sweep the House and search with diligence, she find him? And when she has found it, she calls her friends and neighbors and speaks: rejoice with me; because I have found my pennies, I had lost. Well, I tell you, is joy before the angels Of God over one sinner that repenteth. Although not quite as Biblical seems to be the story of the lost iPhone.
A pretty fairy tale or even a parable is the whole thing already. The story now rushing through all media and is quickly told: in the pub, a beer seller from Apple forgets his iPhone. An “honest” finder at Apple, try to return, will be rejected and sold it for $5,000 “randomly” at one of the most influential tech blogs of this planet. Before Apple pulls even the ripcord and deletes the software via radio. The device turns out to be the prototype of the new generation iPhone, which will be presented in a few weeks “at random” by Steve Jobs. My God, better also not a Hollywood Director in scene could have that. The Apple boss makes a perfect Storyselling with his storytelling methods – as any advertising or marketing professional should make a great servant before Steve Jobs. And somehow, the pattern is always the same.
Any techie knows when and where a new product presenting jobs. Weeks before the rumor mill of “secretly” shot photos with any news from far East, shaky videos on YouTube and indiscretions of ex-managers of the Apple Group seethes. Here, it goes on to the blog. Fairy tale or not? Blog comments asking!