The international diamond jewellery brand LUMe controls its media-specific press and public relations from the own House since August of this year brand with high advertising investment Frankfurt, August 12, 2008 the international diamond jewellery brand LUMe controls its media-specific press and public relations from the own House since August of this year. This newly created Department is responsible for the areas of media, press and public relations. The publicity was previously the responsibility of the Cologne Plus PR Agency for public relations GmbH & co. KG. Our advertising campaign, we have generated more than 23 million contacts in the spring and thus among the largest advertisers in the jewelry industry, will be continued also in the fourth quarter of this year with similar width.

In the future even more efficient to build out the synergies of public and media relations, we have decided to build of an own Department”, as Zvonimir Letica, spokesman of the Executive Board of the LUMe Group AG. The Media Act is still the responsibility of campus media GmbH.

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