What is affiliate marketing and how you can be successful with Affiliatenetzwerken the term affiliate marketing”comes from online sales. The affiliate marketing partners is a merchant (the actual providers of products or services) and its Distributor, the Publisher (in most cases a webmaster). Basically, we can say: the Distributor helps the merchant to sell its products and services, as he tries to build up appropriate distribution channels. For the successful placement of new customers, the merchant pays the Publisher a Commission. The success of this form of distribution is based on the assumption that the products and services of merchants for a target group are very interesting. The latter however not necessarily applies to the Web shop of the merchants.
Suppose instead, that end customers direct to Web pages, which their interests on the next. At this point the so-called affiliate or affiliate campaigns is, by the offerings of the merchants in Web pages are entered, the the Needs of a particular target group come as close. Companies can by linking, switch their products with this distribution solution of ads, promotional materials, newsletters and similar, present on so-called partner Web sites of a wider mass and thus also sell in the best of cases. The Distributor can thereby earn commissions on actual sales. The amount of the Commission is calculated on the basis of different remuneration models, which include the most commonly used: pay-per-click (PPC), pay per sale (PPS) and pay-per-lead (PPL). The merchant decides the exact amount of the Commission, this is specifically set mostly along with the affiliate program, on the nature of the product. Pay-per-click means that a Commission will be paid per click on the advertisement. Pay-per-lead in turn means that the Commission per contact will be paid by the customer, such as request for information material. Then, when pay-per-sale, the Commission will be paid if the customer has generated sales.