The main purpose of each ad is to bring information to the reader. Matter how well-written and informative message depends on its effectiveness. I will touch on a few items that, in my opinion, are basic preparation obyavleniya.Ne hurry with the publication of advertisements, first in a text editor, write a text, header, and define the category that most suits the subject of your message. Check the text for errors. Your ad text must be written without spelling and punctuation errors, clearly express your thoughts and be aimed at specific audiences. Do not try to write an advertisement "for All, it will not bring the desired effect, and can only scare off readers. Bad manners are ads that are written in one (lower or upper) case.
Do not use abbreviations in the ad text, this complicates perception, and some readers can not make out what word you cut. Do not write too long and boring text, they are difficult to understand and do not bring the desired effect. Title – this is the most important thing in the ad, is the title attracts interested readers. It should be as brief as possible, as expressing the fundamental idea of the message. In most cases, ad titles indexed by search engines, This means that your ads will go directly to people from search engines. Ad, in which the title does not match the content, are not efficient and cause only irritation readers. Place ad in the sections that are most aligned with topics ads. Do not place the same ad in many sections, it is not effective. However, if extensive theme ad, the text and title Ads should be adjusted according to the selected section.