Usability Web as important as content that can be found in any Internet portal or the appropriateness of the main theme of which concerned such website, is make the user feel as comfortable as possible when you navigate through it. I.e., be able to sit on it without any problem and that simple as possible will be able to locate what you are looking for, what we would call the Web usability in terms of information architecture. Ben Silbermann brings even more insight to the discussion. As his own name can send us, usability is nothing more than get our portal is the easiest thing to use for the average surfer (although we go to a much more specialized audience, always have to be aware that we must write and structure the information of our Web site so that it is understood by the largest number of people) and that the easiest thing in the world seem find everything you are looking for without need to give excessive detours. This last point is especially relevant in terms of usability website refers, because many times we try to make our Web site a place much more comfortable and attractive at first glance for our users, but we forget completely that, generally, the usual surfer is used to find what searches your network in the shortest possible time, and that if sees that we are wasting valuable seconds, will quickly go to another internet portal where you can also find such information and will not go further in our since it will think that it is too messy to use. Hear other arguments on the topic with Pinterest. Ideally, therefore, is that information that our user may be looking for on our website is never more than two clicks of a mouse. We know that make it necessary to take more steps to access that which seeks to affect proportionally in a rise in traffic to our website, but we must never be willing to risk losing a possible new audience because it considers that we are dizzy more than necessary to find information which we are sure you can get to find anywhere else in much less time.