4. customer analysis as ticking the customer? Similar information can be removed from the structure of customers. Interested in particular, as customers put together. Which customers include the regular customers, which new customers? How much differ the regulars in their behavior? What is the ratio of customers to the new customers? Increase new clients? Who are the customers and where do they come? How are they aware on your company? Why do they decide for you? Where do they evolve? From these responses, conclusions can be drawn, how current customer behaviour can be kept for the future life and permanently integrated in the business processes. 5. non-customer analysis who not finds its way to the company? The previous sequence of Business processes was mostly a group to be neglected: the customers who place no order in spite of initial interest in the company from any reason whatsoever.
Here we need to learn more: for which customers and which marketing no time at the moment? How important would this be for the future of the company? How much is the acquiring of new customers suffering from generally? Which orders and customers are currently rather pushed as preferred handled? How big is the resulting revenue loss because the market is not fully editable? Measures which can then implement a small sales team resulting from these answers. To be prepared for the turbulence in the global economy, it is advisable to act now prudently: the process and the organizational structure should be adjusted now. Orders, customers and non-customers should be carefully analysed and the results used to strengthen customer relationships. Because can a company with lean business processes on Much more quickly react to changes.