29
Sep

POS Markets

Displays at the deli counter inform and tegut inspired… the food retailer breaks new ground in addressing customers: large format displays in the field of fresh service counter informed about current offers and quality of the products. After the start of the installation of monitors in six markets fell in October 2013, the roll-out in other markets is planned this year. The installation, technology, service and support provides the NEXGEN specializing in digital in-store communication at the point of sale smart instore GmbH. The trading company tegut… offers a wide range of fresh on fruit and vegetables, milk and dairy products, bread and bakery products around 180 km around Fulda his customers in around 280 food markets. With more than 3,000 articles, tegut…

has the largest organic range in European food/retail full-range supplier. To make the shopping experience for customers even more attractive, tegut modernized… many markets. The markets are fundamentally renovated in the course of the new facilities and get a new Furniture design. New cash tables and a SB-back station round off the complete renewal. In addition to the structural measures, tegut takes… innovative measures to enhance customer communications. State-of-the-art in-store systems enable a new kind of addressing customers, which is oriented to the needs of the customers.

The food company with three or four large-sized displays, which are attached to the service counter of fresh starts in the renovated markets. When shopping the customers receive more about the quality of the range information about service offerings tegut… and learn. Daily updated offers attention to actions and create buying incentives. Recipe suggestions fill in the content, and should make the customers desire to try new. As a service provider for the project chose tegut… NEXGEN smart instore and commissioned the POS specialists using the hardware management of the procurement and installation of the commissioning and quality assurance of technology, as well as with the complete service and support for the digital Signage solution. The software of the new solution integrated into the IT infrastructure provides the online software AG, which has already equipped the control scales with digital signage with the software PRESTIGEenterprise. Content management software, tegut wont… own content into the system a. We want to offer a modern, innovative and informative platform via the display and these new communication channels while shopping, the shopping process to support and to enhance”, explains Benjamin Beinroth, head… We promise information technology at tegut the positive effects of the new media and consider it as a modern continuation of our promotional activities in the markets.”