The idea of this post is to tell you how Google is using different existing platforms on the Internet, in order to promote and sell your new and first mobile phone Nexus One. Worldwide is taking a couple of years ago a trend that companies seek to have greater presence on the Internet and begin to leverage existing Web platforms to meet your business objectives. Not alien to this trend and with the purpose of promoting and selling the Nexus One Google adopts a strategy consisting of: creating a Web site that lets you know the salient features, technical specifications and take a 3D tour. In general highlighted the interactive proposal, which even though it is not anything new and novel, allows you to have a good approximation to the dimensions of the phone and its main functionalities. Open an account on Twitter that leverage to transmit features and functionality of the phone, show links to videos, and its time to start to have feedback from the public with questions such as what did the Nexus One feature you like most?.
Currently the Twitter account already has more than 7,300 followers. Develop a YouTube channel to complement the proposal with videos. They are observed to users interacting with the phone with both the part of the software and the Hardware. I think that he is an approach more humane product since they are observed hands of real people (and not drawings (black and white as in the Web site). Write in your corporate Blog related articles. Personally this kind of notes I’m interested in since it is there that I can read a person from the company explaining why many decisions taken, what are its objectives, etc.
Creation of a virtual store to buy the phone through the Google Checkout service. The Nexus One will be sold in a single start online and in some few countries. Why can it be? how so many companies probably Google uses the virtual shop to reduce costs, increase sales, solve problems of logistics and distribution, etc. I think that Google is correctly applying its strategy of promotion and sales on the Internet since each space or channel is well spent, complement each other, and create a kind of synergy among them. Given that the Fort of Google has always been the software should see how it goes in this new area, since at the same time people seem to demonstrate some indifference and even rejection in the blogs to the Nexus One. Comments are not very encouraging but that already has to do with the product itself.