Business with greater projection to the future since the 90s, we have been gradually leaving to go to the store, the store comes to us. The marketing person to person, marketing networks or Network Marketing is a form of direct selling: is the creation of a network through which products or services are sold. It is the process of people who speak to other people of a product or a serviced, and bring these products or served directly to the consumer. The distribution channel for direct sales, marketing person to person, marketing networks or Network Marketing, unfolds through people who invite others to participate in the business. For this reason, distributors receive a percentage of sales (commissions or royalties) of other people in a direct and effective manner. Direct sale carries with it the potential for significant economic rewards to those individuals who learn how to create this kind of distribution system. A dealer starts to become a shop, and has the potential to build many shops, as a franchise without limits. Why major corporations such as MCI, US Sprint, Coca Cola, Colgate Palmolive, Gillette, Avon and Fuller Brush, among many others, take part in marketing by networks? According to an article in Success magazine of March 1992, written by Valerie Free, entitled Magic Marketing (Marketing Magic), many major corporations are discovering that the person marketing person is a powerful and affordable approach to accumulate market share.
Network Marketing refers to direct sales through a network. Network marketing is a multi-level sales compensation plan. Sometimes the terms are used interchangeably. Today there are millions of people involved in direct selling, which, according to the Association of sales Directas (DSA for its acronym in English) set in motion some 12 billion dollars annually in products only in the United States. Within its membership, the DSA has 150 companies and recognizes approximately 5.1 million sellers.