One of the great advantages of using video marketing on the internet is that it becomes a viral vehicle, and also represents a greater opportunity to bring us closer to our target audience, since the video humanizes the online experience. The Video apart from generating confidence and credibility, because this annotated humanization, increases time spent on a web site, the message can communicate much faster and if used on a page of registry (highly recommended), increases the conversion of visitors to prospects. Now if in addition to placing videos on our web site, we use it to make marketing with videos in Web 2.0, the results are amazing. Mainly, it can noted that there are two types or formats of video that companies can use to be successful on YouTube, main portal for uploading Videos and view them. One of them refers to the term viral video that refers to videos that have a lot traffic, thanks to the fact that people are starting to disclose them and share them with other people, mainly among his friends.Usually viral videos have to be short, different and create controversy for encouraging debate. There is an entrepreneur who has come to have more than 1.4 million visits in his viral video on YouTube. The other way is to make videos to create your own brand and to establish better communication with your market sector. So that these videos have the success that we must focus our target audience and resolve any problem or question that public. A knowledge based on three key ideas is used to produce these videos. The three key drivers for this kind of videos are as follows: select the market segment providing valuable information for this sector have a Call to action; This is to take action, or to start at the end of the video. Original author and source of the article

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