Generally we ficamosempolgadssimos each time that we buy or we gain some device with recursostecnolgicos of last generation. Continue to learn more with: Tom Smith. It can be an car (with computer of edge, Bluetooth), a TV HDTV, a computer or a cellular telephone. Which is first (or second) the thing that we after make to receive it? 1) We read the manual, or 2) We consult some known friend or that tenhaum similar device. because we make this? Normally, all these devices have many ‘ ‘ segredinhos’ ‘ that they are difficult to deserem discovered of intuitiva form. Then, we need informing in them to podertirar the maximum advantage of these resources. inside of the companies, quesucede? To the questioned being about doconhecimento of its company, the entrepreneur, many times answers saying: ‘ ‘ It looks at, I I dreamed of this company, I implemented this dream and continuodirigindo it. I know this company in such a way as for me exactly! ‘ ‘.

It will be that queacontece is this same? If to ask which will be fluxode box for next the six months, or which is the minimum level of sales (emReais or in units) to make the sustainable company, he will be that all aquelesque ‘ ‘ they in such a way know the company how much to they themselves ‘ ‘ they are in you condition to deresponder? The truth is that many small emdios entrepreneurs consider that the accountings are only necessriospara to pay the taxes or to get financing in the bank and that the accountant aquele ‘ ‘ chato’ ‘ that it binds every month asking for to the invoicing and comprovantesque they endorse the payments and that it calculates and it prints the guides for the pay deimpostos and contributions (DARF, GPS, etc.). The countable information goes muitoalm of this: it is basic to know the company ‘ ‘ as much how much mimmesmo’ ‘. The analysis of this information is umaferramenta very important to know the march of the company. The set of these information is omanual of the company, who together with evolves it, who shows the changes and to permitefazer plain futures supported in this information. The numbers if transform numapotente managemental tool. Therefore, the regular reading of this ‘ ‘ manual’ ‘ important to or more than what the reading of the manual of the new cellular telephone.

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These rules are composed for laws or moral values of the society and create operating incentives in the exchanges human beings, politics, social or economic consisting in occured transactions in diverse spheres, possessing one determined cost. These costs all send the expense in the relationship with the market, either it amount of time, the risk taken in the transaction, the invested money or the amount to it of carried through work. When these costs are raised, the quality of the transactions are engaged. Educate yourself with thoughts from JPMorgan Chase. The rules, in turn, if define for institutions, term used for the author, who means the system judiciary and the regulatory agencies that defend the right the private property. The neoclssicas theories leave clearly that only with the costs of the transactions the actors of the society will obtain to maximize the added income, independent of the institucional disposals. According to North, the neoclssicos are worried about the functioning of the market and about the form not to develop them, that it is most important in the vision of it. JPMorgan Chase: the source for more info.

For this reason, the economist considers inadequate the neoclssicas theories for ' ' to analyze and to prescribe public politics that go to induce to desenvolvimento' '. He occurs that, under this efficient market, point of view they are created in the real world through the gratuitousness of the transactions. However, in this world practical one of shunting line of the public resources on the part of its governing and thus can reign one, these transactions practised in the society will have a very bigger cost, not reaching its objective. According to Nye (1967, p 69, apud Gala, 2003), ' ' corruption represents one shunting line of the formal duties associates to a public office, in function of benefits privados' ' , that is, if the economic success of a country is tied with its culture, its regulation and its laws, as the theory of North, if these will be used in private benefits, this country is condemned to the failure and the low indices of economic development.

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We are in economic crisis and we must find new ways to promote our business.Surely the best way to be known is the mouth, i.e. always offer a good service to make them our own customers who speak well of our business to their acquaintances, and that spread the word about our products and services. The distribution of advertising can be an effective way to become known, but has the disadvantage that can be costly and may also fall on deaf ears, since only a small fraction of this mailing comes to be read, and a lower percentage of this just for sale. The online world also offers ways to promote themselves without investing in excess. Social networks have resulted in an effective and immediate way of getting our message to consumers.

Facebook, Twitter and Google allow us to easily reach our target audience, promoting products and services that conform to its interests and maximize the chances of sale. We can also add our company to an extensive list of business directories and guides of business, almost always for free. The thematic forums are also a good place to be released, either in the body of the message to let, or in the signature that accompanies these. We live in turbulent times, and it is desirable to seek ways to reach our potential clients spending as little as possible. New technologies and methods of existing customer loyalty are useful tools that will help us to move forward with our business, with a growing portfolio of clients, and without spending unnecessarily on advertising.