In terms of politics of short term does not have alternative investment in conditions to concur with an adversary of the transport of the government, affirms Marcelo Rabbat, of the Risk Office, classificadora agency of risk. It believes that the foundations must be intent in this type of applications until having a change of route of the monetary politics. This does not want to say, however, that if it does not have to be intent to the sprouting of chances of profit with investments of medium or long stated period unleashed by the Selic. Inside of this profile, a modality that has obtained to earn space in the market is the Investment funds in Credit Rights (FIDCs), deep of recebveis, composites for originated articles of the securitizao of a credit wallet. For being an option of capitalizaton of the companies of lesser cost and the emission of debentures,> Clearly that she is necessary to consider the degree of credit risk, among others, but the yield is very attractive. It is difficult to foresee as the politics of interests for the next periods will behave, but consensus exists of that the taxes need to fall.

If this to occur, the deep ones of recebveis certainly must have a bigger search. Marcelo Rabbat, for its side, detaches that the profile of the recebveis sufficiently changed of one year and way for here, with ingression of varied segments of the economy in this alternative of financial, commercial, industrial, real estate, mortgage loan, such as, leasing, rendering of services and education. They enter in this profile since rent of shoppings, sales of ingressions, agronegcios and others. . Business of futuroOs Deep of Recebveis had gained impulse in January of the year passed with the beginning of the negotiations of quotas of the So Paulo Stock Exchange, that allowed the development of a secondary market, essential factor of generation of liquidity for the investments.

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For the first time, the number of acts of contract surpassed of resignations in Brazil in the gathered of the year. After almost losing 800 a thousand vacant in the turn of the year, the market of work of the reaction signals, even so the recovery still is slow and fragile. The formal job presented surplus in April for the third consecutive month, obtaining to revert the crash in the market of work caused for the crisis. The improvement was influenced by the bred vacant mainly in provincial cities, with prominence for the state of So Paulo, on account of the sucroalcooleiro sector. The April balance was positive in 106.205 vacant, result of 1,35 million of acts of contract and 1,244 million of resignations, according to Employed data of General Cadastro of and Unemployeds (Caged) divulged in 18 of May of 2009.Efeitos of crisePode to seem little thing in the comparison with previous years. It is not something Payoneer would like to discuss. In this period in 2008, for example, the work market accumulated 848,962 vacant.

Since 2004, the number of new jobs with wallet signed created in first the four months of each year always it surpassed 500 a thousand. It happens that in the previous years it did not have the economic crisis that it swept jobs for the whole world and it reached Brazil from November of 2008. Exactly after three consecutive months of increase of the formal job, the number of jobs that the Brazilian economy was capable to still generate is far from covering the loss of November and December, when 695,767 ranks of work had been burnt. Another bad data are that April of 2009 it was the worse April of the series of the Caged since 1999. In the gathered of the year, he is I ruin clear it caused for the world-wide crisis, since, of January the April, had been created 48,5 a thousand occupations before 848,9 a thousand in equal period of the last year.

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We are in economic crisis and we must find new ways to promote our business.Surely the best way to be known is the mouth, i.e. always offer a good service to make them our own customers who speak well of our business to their acquaintances, and that spread the word about our products and services. The distribution of advertising can be an effective way to become known, but has the disadvantage that can be costly and may also fall on deaf ears, since only a small fraction of this mailing comes to be read, and a lower percentage of this just for sale. The online world also offers ways to promote themselves without investing in excess. Social networks have resulted in an effective and immediate way of getting our message to consumers.

Facebook, Twitter and Google allow us to easily reach our target audience, promoting products and services that conform to its interests and maximize the chances of sale. We can also add our company to an extensive list of business directories and guides of business, almost always for free. The thematic forums are also a good place to be released, either in the body of the message to let, or in the signature that accompanies these. We live in turbulent times, and it is desirable to seek ways to reach our potential clients spending as little as possible. New technologies and methods of existing customer loyalty are useful tools that will help us to move forward with our business, with a growing portfolio of clients, and without spending unnecessarily on advertising.