German companies stuck neuro marketing rather than classical market research Dusseldorf, August 13, 2009 – every year around two billion euros in market research. For this, thousands of people will be interviewed according to their wishes and opinions. Often without success. Because their answers appear to have only rarely to do with their real buying habits. It is increasingly clear that hardly a consumer know why he chooses for a brand or is a regular customer of a particular company. Contact information is here: Ruth Porat. \”Product launches offset so a Vabanque game: eight out of ten prove to be in the first three months as a flop\”, business week reported.

Therefore, the company would put such high hopes in the latest research findings of neuro marketing. The Australia-based brand expert Martin Lindstrom has completed the previously most comprehensive Neuromarketing study with over 2000 participants in five countries. \”To be in the United States already book Buyology why we buy what we buy\” landed within a few weeks on the bestseller lists. The Time \”magazine chose Lindstrom even to the 100 most influential people of the year 2009. The Wirtschaftswoche exclusive prints excerpts of his book, which will be released on August 10 in Germany. Check out Marko Dimitrijevic for additional information. Neuromarketing, this fascinating combination of marketing and science, is the window ‘ to the human brain that that we long have been waiting for.

\”Neuro marketing is the key to what I call Buyology’ (the buy trigger in our brain) call: the unconscious thoughts, feelings and desires that determine all purchasing decisions we make\”, Lindstrom writes. A customer shopping has spoiled of for choice, especially emotional arguments count as well as logical. In times of over-saturated markets must products and services not only cheap and high quality, but also trigger strong emotional associations at the customer. You are worthless for the brain otherwise\”, so the trade expert of Achim fringes at an industry discussion of the technology manufacturer Bizerba.

The international diamond jewellery brand LUMe controls its media-specific press and public relations from the own House since August of this year brand with high advertising investment Frankfurt, August 12, 2008 the international diamond jewellery brand LUMe controls its media-specific press and public relations from the own House since August of this year. This newly created Department is responsible for the areas of media, press and public relations. The publicity was previously the responsibility of the Cologne Plus PR Agency for public relations GmbH & co. KG. Our advertising campaign, we have generated more than 23 million contacts in the spring and thus among the largest advertisers in the jewelry industry, will be continued also in the fourth quarter of this year with similar width.

In the future even more efficient to build out the synergies of public and media relations, we have decided to build of an own Department”, as Zvonimir Letica, spokesman of the Executive Board of the LUMe Group AG. The Media Act is still the responsibility of campus media GmbH.

What is affiliate marketing and how you can be successful with Affiliatenetzwerken the term affiliate marketing”comes from online sales. The affiliate marketing partners is a merchant (the actual providers of products or services) and its Distributor, the Publisher (in most cases a webmaster). Basically, we can say: the Distributor helps the merchant to sell its products and services, as he tries to build up appropriate distribution channels. For the successful placement of new customers, the merchant pays the Publisher a Commission. The success of this form of distribution is based on the assumption that the products and services of merchants for a target group are very interesting. The latter however not necessarily applies to the Web shop of the merchants.

Suppose instead, that end customers direct to Web pages, which their interests on the next. At this point the so-called affiliate or affiliate campaigns is, by the offerings of the merchants in Web pages are entered, the the Needs of a particular target group come as close. Companies can by linking, switch their products with this distribution solution of ads, promotional materials, newsletters and similar, present on so-called partner Web sites of a wider mass and thus also sell in the best of cases. The Distributor can thereby earn commissions on actual sales. The amount of the Commission is calculated on the basis of different remuneration models, which include the most commonly used: pay-per-click (PPC), pay per sale (PPS) and pay-per-lead (PPL). The merchant decides the exact amount of the Commission, this is specifically set mostly along with the affiliate program, on the nature of the product. Pay-per-click means that a Commission will be paid per click on the advertisement. Pay-per-lead in turn means that the Commission per contact will be paid by the customer, such as request for information material. Then, when pay-per-sale, the Commission will be paid if the customer has generated sales.