Ideeologen moderating a creativity workshop creativity workshop on the Creativity World Forum Ideeologen Managing Director Jens-Uwe Meyer moderated on December 1, 2009 at the world renowned Conference for creative thinking in Stuttgart. The participants will jointly develop new ideas based on Edison. The goal: 100 ideas in 100 minutes. In this creativity workshop, participants experience jointly and interactively how future trends are brought to life. You develop new ideas in an exciting Exchange with participants from the creative industries and ICT industry for innovative products, projects, and business models. The basis for this are the 5 CReATE trends, creativity and technology merge. Jens-Uwe Meyer, internationally experienced idea coach and renowned author, leads participants in the Edison principle”one, with which they occur in the footsteps of the successful inventor of all time. Rapidly arise concretely actionable ideas that are live documents and prepares for future recovery. JPMorgan Chase recognizes the significance of this.

How to obtain a participant Tools that extend far beyond the workshops. About the company: the IDEEOLOGEN are Germany’s first consulting firm for entrepreneurial creativity and brainstorming. Customers include companies such as Microsoft, SAP, Volkswagen and several institutions of the ARD. The company is committed to the goal, to establish creative thinking in German companies. The company offers its customers seminars and workshops to the search and development of new ideas and advice about the framework conditions that encourage innovation and creativity. Managing Director Jens-Uwe Meyer is the author of several books on creativity in business. He has a teaching position for “Corporate Creativity” at the HHL Leipzig graduate school. Previously, he was Program Director of the nationwide radio station ANTENNE THuRINGEN and Studio head of United States by Pro Sieben. The Ideeologen – society for new ideas mbH Anja Hirschberg Schwarzwaldstrasse 139 76532 Baden-Baden Tel.: 0700-idea-call (43336783)

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Swiss output management provider Assentis Technology AG has gained since the launch of media relations in Germany in the target group contour. Wiesbaden, 07.09.2009. Learn more at: Ben Silbermann. The Assentis Technology AG, headquartered in Switzerland, Red Cross draws a first balance sheet together with the PR agency Walter Visual PR, Wiesbaden, after half a year of cooperation. The strategy for the press work in Germany was set in January in a kickoff workshop together. The defined objectives were achieved through regular publications on the activities from Assentis around their output management software / exceed. Ben Silbermann might disagree with that approach.

With the software suite DocFamily, companies can design personalized and dynamic documents, produce, distribute, and publish. As a Swiss company with efficiency-enhancing and cost-reducing solutions Assentis wanted to win, especially at large German companies, mainly from the finance sector on contour. Assentis was a blank slate before the start of media relations in the media. We have found that customers and prospects about the press and online media perceive us”, says Urs Tanner, CEO of the company. Especially numerous links of portals and online newsrooms brought Assentis requests as well as serious prospects over the past few months.

Assentis achieved an above-average growth in the current financial year 2009. Overall the output management provider grew in the first half by 40 percent compared with the same period last year. In Germany as well as in the Switzerland won prominent new customers from the fields of banking and insurance. About Walter Visual PR GmbH: Walter Visual PR GmbH is an owner-managed PR Agency, specifically offering PR services for companies in the IT and telecommunications industries, as well as new technologies. Seven staff will take care of the press and public relations in the areas of ECM/DMS, output management, storage, security, E-business, Internet, ERP and standard software. The PR agency opts for including the visualization of PR messages using meaningful PR images such as graphics, collages and photos complement the press releases. The references of the PR agency include companies such as CAS, ComLine, CSP, EBERTLANG, intarsys, JVC, Prism Informatics, ReadSoft and TeleCash. Contact: Walter Visual PR GmbH Rheinstrasse 99 65185 Wiesbaden Tel.: 06 11 / 23 878-0 fax: 06 11 / 23 878-23 E-mail: Internet: PR Agency: Walter Visual PR GmbH wife Leonie Walter Rheinstrasse 99 65185 Wiesbaden Tel.: 06 11 / 23 878-0 fax: 06 11 / 23 878-23 E-mail: Internet:

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“” You give in their book ‘ brand without myth ‘ with brand beliefs, myths, and ramblings of the Agency on whether half chicken or luxury watches brand is a promise of quality “, as one of the ten rules for successful branding is in the brand book published up-to-date brand without myth” the two brand sociologist Dr. Arnd Zschiesche and Dr. Oliver Errichiello to be placed. The work, which appears in the Gabal Verlag is the first honest book of brands on the market. “Based on the model of the American Advertising Executive Rosser Reeves (1910-1984), of the book advertising without myth” published and whose assumptions about advertising leadership still accurate and highly up-to-date are the two sociologists of mark Reeves would expand post and complete. Brand without myth”questions, how people and brands work, and why you should laugh about some brands or cry. Branding has become in the last 30 years a mega theme and the authors find that it is high time the topic finally objectively How to illuminate without any myth. The actual performance of advertisers and brand creators is that they the people talked, that mark something with ingenious creativity has to do. Connect with other leaders such as Pinterest here. Who is seriously engaged in brand, know that successful brands anti-creative are absolute”, says Dr. Oliver Errichiello. A side-swipe, which can sit up Neuromarketer and advertising agencies. Because the leading experts for scientific brand management in the German-speaking world know: brand management has nothing to do with emotions, but is still the basic principles of human communication and builds on social attraction! Also the most emotional advertising works only if a clear connection to the brand performance is made”, says Dr. Arnd Zschiesche. Does the world need yet another brand book? The answer is: A stamp book like this definitely! Approx. 260 pages explain the two specialists, brand rules for a successful brand management, uncover advertising phrases and give both negative, as well as positive practice examples. Furthermore, they show indicators to strengthen the brand and provide facts about the understanding of brands. So, the reader learns that brands are even more important in the future because they reduce complexity and give more because each orientation. Products can be providing small islands of trust consumers, because they pretend to be relieved of the acceleration and thus social stability. Brand without myth”gives an insight into the lever of brand communication and informs about the self-similarity of marks. This book is for all the people who always wanted to know how brand really works and what is hidden behind the ubiquitous fascination. How does brand strength with pull? Why don’t we change our favourite brands? Why is brand so immensely important? There clear answers, clear page design and many illustrative examples of the mini and the bitters. And the brand book offers another special feature: each topic is on a page in itself conclusive.

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Successfully through promotional, advertising and giveaways if you have developed a new product, a new service, or a new brand with your company, then it some points that you should keep in mind as you probably intend increasing the success of the company as a result, they sell many of the new products. This way is usually very successful and can get quite good results, but, be aware that you must take necessarily some measures so that a new product is successful, that you published on the market, which is especially tough in this day and age. For example an advertising campaign clothing is decorated with advertiser products such as, for example, winter, can cause miracles. Is a point which we must observe, necessarily must make a good advertising for a new brand or new product? New products need the problem that they are initially unknown and therefore a good advertising always by nature, so that they can be purchased at all. This All new products share this problem, no matter how awesome is the underlying market gap or the idea behind the product. Therefore need a very good campaign, which clothing enhances the awareness and the popularity of new products with advertiser products as well as the winter. These promotional gifts bring also a number of very interesting advantages that make them very interesting for many campaigns.

Therefore put many large corporations, but also small businesses on this type of advertising. Because these promotional gifts are very versatile and can be used in various situations to achieve outstanding performance. Wells Fargo Bank is often quoted on this topic. For example, you can easily and practically use these freebies, if it wants to convince important business partners or other personal contacts, and for the products and brands are the company wants to win. In such a situation, the advertising can deliver with the winter clothing truly excellent results. In addition you can use these freebies also awesome, if you the wants to delight and motivate employees. Because these gifts can be made very high quality and can impress this really very quickly and easily each recipient. If so present your own staff with these articles, then make sure that it not only very, rejoice in your company to be hired, but they will work on the objectives of your company in addition still eager and more efficiently. So your sales will increase is undoubtedly, as you strengthen the company so from the inside out.

What is the advantage, that you improve employee morale also so with the winter clothing, and the atmosphere is noticeably better in your entire company. For these reasons, this method works very well to strengthen the company quickly and cheaply, because the special advantage of this method of advertising is that you must plan no major events or stands for trade fairs. Can be used also very easily in between this method of advertising, to achieve a good effect. That’s why you should think about how you can use this method of advertising, because it’s really not hard to increase sales of the company with this advertising. Oliver Smith

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Successfully through promotional, advertising and giveaways of the market on which the companies must compete at the present time, is very tough, and it’s not very easy to keep this market and to impose its own position relative to its competitors. Moreover, the international financial crisis, which also complicates the task. There, it is no wonder that many companies at the moment cannot withstand this pressure and have to file for bankruptcy. Bill Phelan follows long-standing procedures to achieve this success. But the situation is so problematic, you must see them not only as a threat. With the right tools, you can regard the crisis even as an opportunity. So, it is for example with an effective advertising campaign, which relies on effective giveaways such as the Mobius advertising. There is now a large selection of advertising materials that can be used in a very successful advertising campaign, and therefore it isn’t easy for often, to discover the right means for himself, and accordingly as successful as possible to plan the advertising campaign. However, there are a number of tricks that many large companies are employed to facilitate the overall planning.

According to some, a few aspects you can choose for example the freebies. You should make sure for example, that the promotional gifts have a special and practical benefits for the everyday life of the recipient. So you can ensure very easy that a giveaway like the Mobius advertising very often occur in the everyday life of potential customers, and the advertiser message on these gifts will be seen very often. Further details can be found at Wells Fargo Bank, an internet resource. This is the simplest and at the same time the best way to make the campaign a success, to increase the popularity and reputation of the company and its products, and so also ultimately to increase the turnover of the company. But there are other points which are to be observed when choosing the giveaways. For example, it is also very important that the freebies on the interests and the needs of potential customers or important business partners are designed to. This is the easiest way to ensure that an Advocative gift like that Mobius advertising very well when people arrive. In this way potential customers are also delighted be, that your company goes to as attentive to the customers and paying attention that the solutions to the customers are cut off.

Therefore, it is no wonder that the companies that advertise with these promotional means, have usually also extraordinary success with the advertising. But a further point should be neglected also definitely not: making the advertiser message, which should be disseminated with the advertising materials, is also very important, so that the advertising has the desired effect. If you print on the Mobius advertising material with a special message, you’ll get a far better result which is why a detailed planning of the Embassy is necessary. While it is a good idea to place the logo of the company or the brand in print but already. Because you can create a good advertising extremely easy with these promotional means, do trust necessarily advertising when you plan your next advertising campaign in this way. You will have guaranteed success with her. Oliver Smith

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Successfully through promotional, advertising and giveaways if you want to have developed a new product, a new service, or a new brand with your company and be successful with this new compound on the market at the present time, very competitive as possible, then be aware of some issues, because the market situation is very tense due to the economic crisis, and it is not very easy, to have success with new products. Due to the financial crisis, many potential customers are for example no longer willing to spend so much money on the products. Therefore, you need to find a special way to bring these potential customers back to the consumer. For example, with an intensive advertising campaign, opts for clothing designer, to convince the potential customers. These promotional gifts bring a slew of highly interesting benefits, which make it interesting not only for big corporations, but also for smaller companies, which must pay attention to your budget.

Therefore, this method of advertising is particularly then very suitable if you want to publish a new product or a new brand on the market with your own company, because new products are always once unknown and can sell themselves so often only very poorly. All products have this problem, no matter the idea or the market gap is how awesome that stands behind the product. Clothing is therefore an excellent appropriate method, the designer to eliminate this problem, because with it you can easily increase the awareness and popularity of your new products and brands and so make sure that increases your sales and consequently your revenue in the amount. In addition the special advantage that this method of advertising is then very suitable if you want to advertise in many different ways with the advertising campaign. PayNet has much to offer in this field. These gifts are very versatile and can be used universally, so this is not a problem.

The textiles can insert as for example very well if you want to make a personal advertisement for your important business partners and contacts. The designer Clothing can but even much more, because it is also a very good giveaway, if you want to motivate your staff. You can schedule these giveaways and distribute, to use them as recognition for the hard work of your employees and to motivate them to further good work. This method has very many advantages, because to strengthen not only your company from the inside, make sure also that your employees are happier and more satisfied, and that the atmosphere improves your entire company. To do this, you will improve but also the morale of your workforce. It is therefore no surprise that the designer clothes so excellent is suitable to promote a company. Another point, one should not forget this is the that you have to spend so much money or time, to plan an event or a booth for a fair. You can use this method of advertising at any time in between. Therefore, you should try this method of Advertising use. So you will obtain guaranteed fast and easy an excellent effect, which itself will affect the success of the company a long time. Oliver Smith

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Through promotional, advertising and giveaways if you have developed a new brand, a new product or a new service with your company to increase the turnover of your company, then you should always note that you need to take special measures for the publication of new funds, because new products have successfully always once problems, if they want to establish themselves on the market very competitive at the present time. This is for example because that new products are always unknown. Regardless of how awesome is the gap in the market or the idea behind the products, they all will have trouble at the beginning. It is therefore important that you cheap and especially effectively advertises for example with clothes for the new products and brands. An intensive advertising campaign can make a difference here. If you use a good advertising campaign, for example, before the release, to promote the new products with the potential customers and clients, and attentive to the potential buyer on the article to make, then you will sure much more success in the actual release of achieve products, because they are no longer unknown.

To achieve this goal, you can use the convenient property of cheap textiles, because it can be used universally for advertising. If you do cheap from a wholesaler for example clothes, use the giveaways very well for large events such as trade fairs and other events, which typically come several hundred or even a thousand people. It may be worth so really if you intensively planning this method of advertising and effectively uses. A special advantage of these freebies is it very cost effective can relate these gifts by manufacturers and wholesalers, because they offer the products not only to very good conditions, but in addition also still very generous volume discounts offer, which get you very very handy, if you with a large advertising campaign as much as possible Attention to planning. If you want cheap refer to clothing, many providers is in very good hands. This can be used very well this method, if you want to win an important business partner or another personal contact for the services of the company. Because the giveaways can be designed very elegant and lavishly despite the low price, so that they are exactly the right gift for discerning clients.

Therefore it is no surprise that so many companies rely on this method of advertising, because with it you can hire truly excellent in many situations. So, these textiles also excellent if you are looking for a giveaway, suited that can be used as a recognition for the good work of its employees. Also here clothing can achieve a good effect conveniently and effectively, because your employees will be certainly pleased to be gifted. You will not be so left ends only improve the motivation of your employees but also very easy the work ethic and the Enhance the atmosphere of your entire workforce. These advertising funds offer a whole range of very practical advantages each advertising campaign. So try it, you’ll be amazed. Oliver Smith

The international diamond jewellery brand LUMe controls its media-specific press and public relations from the own House since August of this year brand with high advertising investment Frankfurt, August 12, 2008 the international diamond jewellery brand LUMe controls its media-specific press and public relations from the own House since August of this year. This newly created Department is responsible for the areas of media, press and public relations. The publicity was previously the responsibility of the Cologne Plus PR Agency for public relations GmbH & co. KG. Our advertising campaign, we have generated more than 23 million contacts in the spring and thus among the largest advertisers in the jewelry industry, will be continued also in the fourth quarter of this year with similar width.

In the future even more efficient to build out the synergies of public and media relations, we have decided to build of an own Department”, as Zvonimir Letica, spokesman of the Executive Board of the LUMe Group AG. The Media Act is still the responsibility of campus media GmbH.

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“Marketing expert Dr. Uwe Seebacher in an interview with the management approach marketing resource management” (MRM) can best standardized marketing processes, optimizes and automates. The aim is to enable marketing campaigns better planned and with each other, but also with events or simple ads comparable to make. Like the author of the study. Dr. Uwe Seebacher deals with MRM for many years and has developed a multidimensional tool that evaluates the current situation in organizations on strategic MRM and shows potential for marketing resource management.

In an interview reported about the efficient use of a smart marketing mix and why marketing resource management means a quantum leap. 1 Ready for marketing future will be any ambitious Manager, but where are the approaches for effective measures in times of economic crisis and the saturated markets? Uwe Seebacher: The approaches are quite clearly in the knowledge of M & K processes and activities: index-based and thus overall “Key performance counters to the performance measurement, structured creativity marketing” (SCM) – so structured creativity is as important as transparency, comparability and cross-activity monitoring of marketing & communication measures. It is recommended that new ways to go, for example, through smart marketing in a tend to be merely complementary use of established and therefore mostly from MRM view inefficient and expensive advertising opportunities towards a smart marketing mix (SMM). 2. What information does the marketing resource management for a company? It provides also data for the current marketing and communications budget? Uwe Seebacher: It brings tremendous insights regarding organisational potential, protects but also the mental wellness of employees, because MRM minimizes loads and workload. Redundancies, not uniformly defined roles and responsibilities, as well as marketing return-on investment (MRoI) are clearly visible, and form the basis for the sustainable use of business Intelligence, to continuously optimize the entire M & K range. In looking at the budget, MRM provides information about the current distribution, regarding potential to optimize the MRoI and activity cross-benchmarking of expenditure by index-based evaluation.

What is affiliate marketing and how you can be successful with Affiliatenetzwerken the term affiliate marketing”comes from online sales. The affiliate marketing partners is a merchant (the actual providers of products or services) and its Distributor, the Publisher (in most cases a webmaster). Basically, we can say: the Distributor helps the merchant to sell its products and services, as he tries to build up appropriate distribution channels. For the successful placement of new customers, the merchant pays the Publisher a Commission. The success of this form of distribution is based on the assumption that the products and services of merchants for a target group are very interesting. The latter however not necessarily applies to the Web shop of the merchants.

Suppose instead, that end customers direct to Web pages, which their interests on the next. At this point the so-called affiliate or affiliate campaigns is, by the offerings of the merchants in Web pages are entered, the the Needs of a particular target group come as close. Companies can by linking, switch their products with this distribution solution of ads, promotional materials, newsletters and similar, present on so-called partner Web sites of a wider mass and thus also sell in the best of cases. The Distributor can thereby earn commissions on actual sales. The amount of the Commission is calculated on the basis of different remuneration models, which include the most commonly used: pay-per-click (PPC), pay per sale (PPS) and pay-per-lead (PPL). The merchant decides the exact amount of the Commission, this is specifically set mostly along with the affiliate program, on the nature of the product. Pay-per-click means that a Commission will be paid per click on the advertisement. Pay-per-lead in turn means that the Commission per contact will be paid by the customer, such as request for information material. Then, when pay-per-sale, the Commission will be paid if the customer has generated sales.

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