After the first publications on strategy in the organizacional field, appear between the decades of 1980 and 1990 some works focados in the strategy as search of competitive advantage. By means of strategies formulated, but divergent well in the analysis of the processes, some authors as Michael Porter, Jay Barner, Gary Hamel, C.K. Prahalad, Henry Mintzberg, James Fredrickson among others, are detached by the development of the strategy. (NICHOLAS, 2001) 2.2.1 Five Competitive Forces of Porter Between the published works the author in prominence is Michael Porter, economist author of the books Competitive Strategy and Competitive Advantage among others workmanships on the subject, where he approaches the strategy competitive of analytical form rational. Another characteristic of the workmanship of the Porter is the strategical focus in three felt: leadership for costs; leadership for differentiation; e, differentiation for market segment (PORTER, 1986, P. 49).

Competitive strategy is offensive actions or defensive to create a defendable position in an industry, successfully to face the five competing competitive forces in the industry, suppliers, purchasers, incoming new substitutes and e, thus, to get a return on the investment biggest for the company (PORTER, 1986, P. 49) Inside of this thought, Porter (1986), demonstrate that the factors that are part of the formularization of the competitive strategy are related the organization and its environment. The related external factors are determinative in the formularization of the strategy, for example, the social and economic forces, influence in the competition rules. Amongst these factors, the industrial structure, of which, the organization is part has greater relevance. In this context, the intensity of the competition in specific segment is resulted of basic a economic structure and certain competitive components that exert definitive force on the organization.

The high impact in the profitability due the loss of important contracts was very decisive for the reaction of the T&amp company; V. the intention of the company with the logistic reorganization is to facilitate the routine operations, diminishing operational costs, to improve the internal and external communication and to reduce possible conflicts come from the information lack, beyond generating greater efficiency and effectiveness in the operacionalizao of the business adding bigger value the relations with the customers. Specifically, the customer, at this moment. Payoneer: the source for more info. The company understands that a satisfactory logistic reorganization for the CUSTOMER, could serve of model for all other customers of the company, since the minor until the greater and would be implemented gradually, following the level of relevance of each customer or group of them. To follow one presents, according to interviews carried through in the field research, with the responsible ones of each area, given related the situation of the T&amp company; V, previously the implemented reorganization. 5,2 PREVIOUS SITUATION ACE ALTERATIONS the data to follow mentions evaluation to it of the biggest customer of the company, before the logistic reorganization, through interview with operational responsible p of the company.

Problems raised next to the customer: Distribution of the products: It had lack of communication and accompaniment of the load. Collection of Products: Delay in the attendance ace requests. Shipment of Products: Not fulfilment of the specific norms of the company. Management: The managemental model adopted by Company X did not satisfy its customer and causes to diverse conflicts for both the companies. The boardings did not beat, the ideas they were contradictory, did not have no concern with the strategical alignment with the customer, only interests ace operational norms of the company, its costs and its yield. Relationship: The consuming caused for me the rendering of services to the customer, resulted in a repudiation for the customer in relation to the managers of the company, who were mere reliable of superior orders based in the culture and organizacional politics, however, suffered the consequences of the taken actions that go of meeting to the customers. The relationship and ro

It is difficult to mensurar, in the current days, where the paper of an Administrator could not be exerted. It is indispensable to say that, in any company, for minor who is, a manager enabled to giving a necessary aiming to it becomes necessary; this capacity then is worked in the courses of graduation and specialization of the administrative area, so that it does not happen again what it was common in the past: due to lack of enabled Administrators, professional of diverse areas (without being administrative) they occupied positions of management in organizations. It is for this and other reasons that the market of today, extremely competitive, waits to catch more able professionals each time, who can develop abilities throughout the time, and that, mainly, ' ' they learn aprender' ' , collaborating for the organization of which they are part and, going beyond, they can also contribute for its personal development. Go to Payoneer for more information. A to be questioned point is: why in the current days, exactly with the quality each time bigger aggregate in the courses of graduation in Administration, and all the basement that if constructs in definitive courses in the area, many Administrators loses its places for professionals of other areas, as Lawyers, Doctors, and Engineers? Perhaps the reply for this question she is very subjective to be answered in some lines of an article, but what if subentende is that lacks some thing that the Administrators not yet are making, or better, they are leaving to make. In the theory and the practical one, it is possible to describe with clarity the true paper of the Administrator in Brazil? It has differences between the two? Leaving of this estimated if it makes necessary to have conscience of what the Administrator of today will be able to make daqui for ahead reverting this situation, a time that, as well as the Lawyer, the Engineer, and many other professionals, its paper also it is basic for some sectors of the Brazilian economy, that is what it puts into motion of some form our businesses and our country. . Payoneer usually is spot on.



In such a way, Toyota has demonstrated to be confident in its position of prominence and in its process of permanent innovation, being thus it can more be opened and to give advertising to its process. Its continuous advance is what it guarantees that, exactly being copied, Toyota presents processes and products with revolutionary projects in relation to its competitors. In March of 2007, Toyota became leader world-wide in the production and sales of automobiles, exceeding the General Motors, North American company whom this position withheld since the year of 1931, when it took the rank of Ford. The two pillars of ‘ ‘ System Toyota of Produo’ ‘ they are the automation and Just-in-Teams applied in the sewing press machines.

It functioned of perfect form? when it had problem with the wire, the machine stopped automatically, therefore the condition to produce itself in this system is the total elimination of wastefulness, inconsistency and excesses. Therefore, it would be essential that the equipment stopped immediately. According to concepts implemented for Sakichi Toyoda, to apply intelligence human being to the machines were the only way to make them to work for the people. It taught that to identify the problems of the plant and to eliminate wastefulness we must observe so that really let us can ‘ ‘ enlarger’ ‘. Another important learning was the way to transform movements into work. Kiichir Toyoda established some conditions for the business of automobiles: – To in general supply cars the public; – To perfect the industry of cars for passengers; – To produce cars the reasonable prices; – To recognize the importance of the sales in it manufactures; – To establish the basic industry of materials. The Toyota cars had been born of intense research, innumerable people who had shared its ideas having been of different areas.

They had been dedicated efforts and many failures throughout all the period until its launching. We surpass the critical ones, the difficulties, therefore we believed that the experience of Toyoda in the manufacture with the sewing press would make with that our attempts had success. The difficulties were different of the machines to weave and that it would be difficult to create a new company, but the fall in the manufacture of automobiles made to take a decision enterprise, therefore then a commitment with the country was pressing and the company needed to function fastest possible. The biggest problem was the materials. Therefore on them they depended the perfectionist of the engine, and this means that the materials needed to be perfected. Therefore, we raise the possibilities to construct a steel plant, and fortunately Japan had capacity to produce. We needed to establish quality in ours manufacture of cylinders therefore many parts had been rejected. At last the laborers had developed its abilities and the problems with materials had started to be solved. Another basic item for the success was to acquire good machines and tools. Thus it would only be obtained to reduce wastefulness’s. resting facts. 4) SURVIVING TO THE PERIOD OF SLOW ECONOMIC GROWTH. The System Appeared in the Period of High Growth the Japanese entrepreneurs seemed to lose of sight the half traditional Japanese, when in the 1955 end Japan entered in a period of bonanza growth in comparison with the situation of the world-wide economy of the time. This everything was given due to acceptance of the American system of production in mass. In the automobile industry a flood of great machines of high performance occurred, and, as in a period of high growth qualque.

In accordance with the research, when asked to the managers if with the terceirizao the company activity obtained to dedicate itself to it end, 75% of the interviewed ones agree that to terceirizao the company obtains to focar in its main objectives and to dedicate activity to it end. Figure 6: Terceirizados and Atividade end. The process of terceirizao in an organization must take in account diverse factors of interest, such as the reduction of costs and mainly the focus in its activity-end (WIKIPDIA, 2010). One of the main advantages of the terceirizao in the area of human resources is that the contractor of the man power obtains to focar its efforts in the activity end of the company, leaving in charge of contracted the all the responsibilities that involve the rendering of services, as election, admission, training and accompaniments – essential actions for the act of contract of able and competent professionals. Get more background information with materials from Pinterest. 4 CONCLUSION the company searched called in this study as Y, is far from if disclosing prepared for the management of the terceirizados professionals. One analyzes joint of the results gotten with the research, to the cooperation, confidence and the lack of sharing of learning it means in the distance between the effective and terceirizados employees. This makes with that the company pass to have two types of professionals the same – employed and terceirizados – coexisting in surrounding and some occasions very different rules, for example, the differentiation in the use of physical spaces, as the prohibition of use of the same restaurant and bathroom, or still, the circulation of information only for employees, among others. This type of differentiated treatment, and many times discriminatory, can cause insatisfao and desmotivao of the terceirizado professional. The companies must have conscience who are the people who produce and make to the difference in the competitiveness and offered product quality and services, are terceirizadas they or not.

No company is equal to the other and equal models cannot be applied in different companies, therefore, it always sends regards to studies and individual evaluations to create ways special of if managing and applying the managemental accounting to each enterprise. Even though with companies of the same owner, or the same group, a special study it must define optimum model of management for each one of them. The main purpose is to create ways that the process facilitates all, becoming the efficient administration and being a tool of management inside of the company. When a company does not possess adjusted controls can come to lose merchandises, parts, money and until customers in function of problems created by it uncontrols and disorganization. It is important always to keep efficient controls, therefore the damages without them certainly are well marcantes of what the expenses necessary to create them and to keep them.

Many decisions of purchases are made on the basis of the prices of the products. The majority of the consumers possesss desires and limitless necessities, however they possess limited resources. Destining these resources of efficient form it will result in the satisfaction of the individuals of a society. The purchaser in general way, will only buy some product or service if the price to justify the level of satisfaction that will be able to derive from its purchase. The price helps to give value to the things and represents an exchange for the effort made for the selling company through the allocation of the resources, capital, man power and manufactures of the commercialized products. The precificao for the marketing ones is very important, indispensable marketing tool. A good determination of prices will be able to take a company to the development and profitability, to the step that one me the determination will be able to take a company even though the bankruptcy.

Another very important factor that the companies they have that to come back its attentions it is I publish with regard to it to be reached. Today the attentions are with regard to the new young consumer who is globalizado and connected in the Internet. Research points that the more young she is the lesser customer is its level of satisfaction. Since it was born in a society that offers many options. The satisfaction of the customer does not depend only on the attendance received in the company, but also on the commitment and product quality of the company in delivering the waked up one in the stated period.

Some situations take off to the patience of the customer. As the delay in the service of attendance to the consumer (SAC), or to the lines in establishments with few attendants and the bureaucracy. At last, situations as these happen every day, thus making with that the companies lose the allegiance of its customers 1 IMPORTANCE OF the RENDERING OF SERVICES the rendering of services to the customer grow large-scale, for the fact of the more similar products to be each time in reason to the access for the companies to the new available technologies in the market. Ahead of this situation, the prices become similar and the consuming one starts to be the part key in this process for having some options. The companies to be obtained to conquer and to keep customers, need to establish its differentials to use strategical plans and this also will be the value to be added to offers of its services.

The customers are very demanding, and to take care of it is necessary to know I publish better it to reach. One becomes necessary, therefore, to also rethink the strategy of traditionally practised commercialization, searching bigger productivity and performance in the attendance. The customer for having many options of choice, opts to the company who supplies optimum attendance to it through the price, of the stated period, term of payment, product quality of delivery and other item.

The object of study of this article reflects the necessity of the company in identifying in its wallet of customers which is the customers with better return for the company, and what it can be made so that the financial income is bigger in the diverse levels of customers. Word-Key: Wallet of customers, financial income, levels of customers. INTRODUCTION In recent years years have been commented on the management of customers and its potential in sales not explored. The companies possess tools of interatividade with the customers where the same ones can supply to the company information that demonstrate the real capacity of purchase. To know more about this subject visit Tom Smith. Strategies focadas in the management of these customers result in the increase in the value of the customer (consumption), that is, provide the increase of the participation of the customer on the invoicing of the company. THEORETICAL RECITAL the important customers usually are identified by its significant value for all the life? based in a combination of high annual prescriptions, profitability potential in long stated period.

The considered customers ideal are those for which if they can make more, the aptitudes are adaptam better to its necessities and conditions, these are the customers who more benefits receive with the relationship. For Day (2001) the layers of customers are very useful for descriptive labels and help to distinguish between lucrative customers and the not-lucrative customers, who are divided in four different layers: ) Platinum? they are the customers most lucrative, the great users of the products, are not sensible to the price, compromised and made use..

To offer a product to the market is not being an easy task, therefore it involves analysis of market, campaigns of marketing and a differential on of what he is being considered in the product in the continuous search of customers. One of the ways that can be used to improve the process of the product is the productive sector, therefore it has the possibility of the withdrawal of diverse information that will be pertinent in the manufacture, the process and the finishing of (s) the products (s) that the company is proposal to disponibilizar in the market. According to Wells Fargo, who has experience with these questions. Small micron entrepreneurs believes that only the production and the sales of the products, either the sufficient for the identification of the flows of its production. However they forget information that are pertinent to all the company in the generality. According to Faustino (2009): ‘ ‘ …

The third strategy is of expansion, that it aims at to the chance consequentemente to increase and to maximize the business and to increase thus its yield and positioning in the market. However, Ansoff (1990, p.99) it makes alert on difficulties found in the implantation of the process of formularization of strategies, when affirming that: An important source of difficulties elapses of the fact that, in the majority of the organizations, the previous processes to the taking of strategical decisions are of nature highly politics. The strategy introduces rationality elements that disturb the historical culture of the company, and that they threaten the process politician. A natural organizacional reaction is to fight against the disturbance of the culture history and the structure of being able, in place to face the challenges created by the environment. Rick Dad, Poor Dad wanted to know more. This reaction has been wide observed during the introduction of the strategical planning in the companies. (ANSOFF, 1990, p.99) In short, the process of planning of strategies if has presented with peculiarities, between them, as described for Ansoff (1990), the trend of the strategical formularization to be on direct and exclusively to the high direction and interest in the excessively collaborating ones does not awake of the organization, much even so is had attemped to modify this context. References ANSOFF, H.I., the new enterprise strategy.