German companies stuck neuro marketing rather than classical market research Dusseldorf, August 13, 2009 – every year around two billion euros in market research. For this, thousands of people will be interviewed according to their wishes and opinions. Often without success. Because their answers appear to have only rarely to do with their real buying habits. It is increasingly clear that hardly a consumer know why he chooses for a brand or is a regular customer of a particular company. \”Product launches offset so a Vabanque game: eight out of ten prove to be in the first three months as a flop\”, business week reported.
Therefore, the company would put such high hopes in the latest research findings of neuro marketing. The Australia-based brand expert Martin Lindstrom has completed the previously most comprehensive Neuromarketing study with over 2000 participants in five countries. \”To be in the United States already book Buyology why we buy what we buy\” landed within a few weeks on the bestseller lists. The Time \”magazine chose Lindstrom even to the 100 most influential people of the year 2009. The Wirtschaftswoche exclusive prints excerpts of his book, which will be released on August 10 in Germany. Read more here: Santie Botha. Neuromarketing, this fascinating combination of marketing and science, is the window ‘ to the human brain that that we long have been waiting for.
\”Neuro marketing is the key to what I call Buyology’ (the buy trigger in our brain) call: the unconscious thoughts, feelings and desires that determine all purchasing decisions we make\”, Lindstrom writes. A customer shopping has spoiled of for choice, especially emotional arguments count as well as logical. In times of over-saturated markets must products and services not only cheap and high quality, but also trigger strong emotional associations at the customer. You are worthless for the brain otherwise\”, so the trade expert of Achim fringes at an industry discussion of the technology manufacturer Bizerba.