The company is a subsidiary of the globally active VIACOM media group and is responsible for the marketing of films on DVD and Blu-ray in the Switzerland, Germany and Austria. The extensive portfolio includes feature film productions of Hollywood studios paramount pictures, DreamWorks and DreamWorks Animation, the Studio Constantin as well as productions of the music channel MTV, Nickelodeon TV transmitter and acquired licenses by CBS, Hasbro and Pro cinema among others. The marketing This includes both rental and purchase Media and in cooperation with the highlight film and Home Entertainment GmbH performed. The catalogue of available products consists of feature films, TV series, children’s and family programs, and special interest titles. The company’s registered office is in Munich. Vice President Managing Director of PHE Germany is Dr.
Andreas Kelz. Stefan is sacristan as Marketing Director responsible for the consumer and trade marketing. Frank guide is Sales Director and Werner Glass Sales Manager rental. The most successful titles include. The Godfather, game me the song of death, Indiana Jones, Forrest Gump, mission: impossible, transformers, Shrek, Madagascar, as well as the Star Trek films and serials.
The segment with the strongest growth in the DVD market is a TV series on DVD. Titles such as Star Trek or sex and the city initiated the successful marketing of around 4 years ago. Paramount Home Entertainment introduced the TV * stars for customer loyalty rewards program in March 2006. All television * stars are indicated by a sticker on the DVD cover and delivered with a personal code, with which the buyer at or by mail can secure attractive premiums.