In this case, may be achieved by the greatest number of banner impressions and therefore the transitions to the advertiser's site. As an example, the statistics for banner advertising on our site MasterOK Construction! (Stroim.elport.ru). Banners here are shown on every page that gives a fairly high number of hits. For example, in May 2008. each of the banners had been shown 45tys. times. During this time, for example, the banner of building tenders had 410 hits.
3. How many times ads will be shown? Instead, attendance is better advertising platform to ask how many times your banner will be displayed during the selected time period. Visual banner will affect the audience for its shows. But for text ads, more used indicators such as the number of clicks from this ad to the advertiser's site. Cost per thousand impressions, or cost per click – this is the second model of transactions between advertiser and the owner of an advertising platform (the first – time payment when the money collected for a period of time). 4. Where on the page will be posted ads? Better when the banner or advertisement located in that part of the site which is immediately visible on the computer screen to view which does not need to rotate the screen. However, if a text ad (banner) shall be placed in a news box or next to an article and at the same time its subject matter is relevant to the theme articles, such advertising could be even more effective.
5. How many more ads are on the site? What matters is the total number of banners (advertisements) on the page. If they are online a lot, then less probability that it will see your ad and remember the visitor. Stand out in this case will the banner size. As for the ads, then you can stand with an attractive ad text, as well as through the appropriate placement of ads in text of the page. 6. Site visitors are the target audience? Depending on the answer to this question is selected industrial site or a news portal "for all", or specific section on this site. The audience was a regional portal for the most part, as a rule, the people of this region. It is necessary to consider when planning an advertising campaign focused on the region. Some advertising sites can provide a geographical and temporal targeting – is when a banner is shown only to visitors from a specific city, and only at certain times. In conclusion follows. C special instruments advertiser can see conversion statistics on the banner (or link) that were placed on selected advertising platform. These data can be very noticeable. For example, placing a pair of just a banner on a prominent regional portals, we found that nearly 20 thousand rubles were all on our web site visitors … 60. For visitors to the portal MasterOK! advertising statistics made public (if advertiser vozrazhat against it). You can see it on this page: