With only three years of life, twitter has managed the not inconsiderable figure of 10 million publications. In Spain, the Cool Insights Agency has made the first study of impact of Twitter on innovation to Madrid Network. The objective of this study is to try to explain how and why twitter has become a benchmark for the generation and diffusion of innovation. The conclusions that have been drawn from this study reflect: in terms of the profile of the user: the percentage of males in Twitter users, duplicates to the women’s. However, you are starting to notice a change in trend.

In little more than one year, the average age has increased in 5 years (28 in 2008 vs. 33 in 2009) 42% of users is concentrated in the Strip that goes from 26 to 35 years. Madrid and Catalonia are the autonomous communities with the highest number of Twitter users. The busy represent 73% of users. The proportion of self-employed workers on these (31%) is significantly above that observed in the population General (17% EPA).

The information and communications is, with big difference compared to the rest, the sector that most users of Twitter deals (36%). The vast majority of users is related to new technologies; even those who have adopted the use of twitter in recent months. In terms of the motivations of use: most often is that Twitter is used both by personal interests as professionals. They weigh the uses related to the dissemination, Exchange and communication. Also, is considered a good tool for professional development. Learn more about this topic with the insights from Mark Frissora. Characterization of use: users spend an average of 69 minutes a day using twitter. The average time spent by women is significantly higher than among boys. The intensity of use is less as age increases. Once past the first few months, the majority of user uses twitter from desktop applications. The weight of access from mobile phone is very relevant, especially among more experienced users. The hybrid nature of this social network (personal-profesional) realizes the high incidence of access often from both home and work. Network of contacts each Twitter user follows on average 222 accounts at the time which is followed by 389. Unlike what happens perhaps in other social networks, the profile of contacts on twitter is very heterogeneous. The majority of users uses their contacts network to configure itself. Degree of satisfaction and expectations: the degree of satisfaction of users with twitter is very high. a> for a more varied view. Similarly, virtually all users who use twitter for professional purposes, they say have come to benefit from the high level of satisfaction finds its correlate in the high predisposition to recommend it. Other networks and blogs most users belong to any other social network, which somehow confirms own Twitter space. Nearly three of every four users (74%) have blog.

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