All the happy owners comfortable and contemporary sites are waiting to increase profits. This is true, a site in which we invest money and their strength must be repaid. This is especially important for companies whose business activities depends entirely on the work site – the online store. But not everything is smooth, not all online shops are equally successful, even if working with a range of product and one market. The owners of Internet shops very often turn to our experts to conduct an audit of the site in order to make your life more competitive and profitable.

In creating a successful project, including the Internet, there is no details. The errors that are identified in the audit site, just add up due to lack of attention from the owners of the "little things" on their websites. Therefore, in this paper, we have decided to dismantle most often repeating mistakes that you can avoid them on the stage of creating the online store. Home Site Home Site – face of an Internet resource. It is important not only what information you put on it, but how.

On home page usually put all the information tezisno-active links, and detailed text can be placed on the inside pages, which you can see when you click on the links. Company contacts (phone, address e-mail, etc.) should be placed so that they immediately caught the eye. Banners and flash-screensavers will help focus attention on the necessary action, news, etc. But do not get involved in this, the maximum size that is not hurt – one third of the "first screen". Portfolio and recommendations of existing clients is worth to allocate a separate page online store, and any other type of sites under its list of clients. Also, it would be nice care about the recommendations for the company. Page site or portfolio recommendations, according to statistics, the second most visited on any Internet-project after the main one. That is how serious and will be fully information presented in the portfolio, depending what the user has formed an opinion about your site and company as a whole. Style of presenting information on the site an important component of success is the style of presenting information on the site. Today, the user is so tired of the ubiquitous advertising, dry and official texts, which simply does not pay attention to the huge number of texts encountered. Therefore, we must try to get away from the official style (of course within reason) and try to write texts in the form of a dialogue with the user, that he was interested in site. Try to avoid too long texts, all textual information must be submitted block, the paragraphs of 5-6 lines maximum. The success of any Internet project depends on the labor invested in its creation and development. Any site, even if it is created genius, turns into an effective sales tool, if you do not continuously monitor and update it. And remember, in this important area as online marketing, there are no trifles!

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