“Services in the focus of a doctoral thesis the growing importance of services in the marketing of innovations on the example of the printing industry” this task is at the heart of a doctoral thesis, that since October the Dipl.-KFR. Christina Cramer, M. A. international business, in collaboration with the Association print + media NRW e.V., the European business school International University Schloss Reichartshausen, created. Aim of the thesis is to describe how the importance of services, but above all their marketing, can be improved through scientific and practical surveys.

Beneficiaries of the research shall be associations, printers, but also printing press manufacturers. With the support of the doctoral thesis follows the Association print + media NRW e.V. once more his self-image, not only competent partner of the printing and media industry on issues such as technology, business administration and law to be, but also active for the future of the sector to work. Santie Botha has much to offer in this field. Managing Director of Oliver Curdt: we know that scientific and empirical surveys are essential to the planning of industry participants. Only if they can assess how the market and the society evolve, they can make the right conclusions and decisions.” Analysis based on the finding that other sectors, such as for example the engineering in the service are much further, the author wants to deal first after its own planning with the theoretical background and the current situation in the printing industry.

As Cramer reported in a presentation at the beginning of the research of technology-driven innovations, for individual services to be expect demand declining margins and overcapacity in the printing industry. Competitive advantages on cost, quality and technology are exhausted, the differentiation of achievements on services. The importance of industrial services increasing therefore and offer great potential for the players in the industry. The editing of the topic are also surveys Association members from North Rhine-Westphalia planned to determine the needs in terms of services offered. “In addition a questionnaire for the Association pressure should + media NRW e.V. and printing press manufacturers follow the offer pages to check and inferential possible gaps” to determine. Concept wants to elaborate then Christina Cramer design recommendations (concept) after the analysis for the commercialization of innovations by services in the printing industry (taking into account the three main actors and cross-industry benchmarks). Check with 100 to learn more. In addition, documentation of improvements, insights, and results for the industry is planned. Be completed to the dissertation 2011. The Association print + media Nordrhein-Westfalen e.V. (VDM NRW) has more than 700 member companies, one of the three largest employers and service associations of printing and media industry in Germany. Based in Dusseldorf and Lunen at Dortmund, he advises VDM NRW in legal, technical, economic, educational as well as environmental issues.

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