Crossing land borders because of less familiar conditions increased information needs with the inclusion or expansion of foreign business transactions significant changes coming at a company: abroad influenced the operational processes. Organizational changes in marketing, sales or accounting must be durchgeuhrt circumstances. Basically, it is always better to develop the plan in detail and may perform an additional test than high-risk premature in a foreign market to dare. Requests for information, consulting and organization services include market and economic analysis, reference proof, addresses – business matchmaking, legal and investment consulting or project consulting and accompaniment. In the area of target group-oriented information services maintained by the Federal Statistical Office. Export-oriented companies and the business associations need deeply structured foreign trade results for market observation, Industry analysis and validation of the own competitive position. This helps to answer questions such as: a foreign market for a specific product is so great that it is worth to complement the previous exports through a distribution centre in abroad? in which countries are German companies in a specific industry most successful? what amounts to depose her, what prices they can achieve there, they go to foreign markets with which product variants? How do get foreign competitors and with which prices try to gain market share? See in the framework of concepts to knowledge sheets also Jorg Becker: decision techniques as crisis protection, ISBN 978-3-8391-2906-7. The success can depend on often foreign business transactions by seeming trivialities.
As it can be dangerous not to know country-specific characteristics or not to note cross cultural management can be in many cases as important as the quality of products. . Understanding the cultural characteristics of the country starts at the welcome and goes through to taboo areas that are to be observed when in contact with foreign business partners. So there are different lifestyles and traditions, which are also for the business life of importance in each country. In Japan should be exchanged, for example, arguments not to open or feelings shown. In Asia, he reaps the highest appreciation, which acts passively according to Western understanding. Also rude is a dominant leadership style in the far East, i.e. power is shown not open. In Arab countries, for example the Holy Friday care should be taken, while the Western Sunday quite naturally.
If a foreign partner was charged with distribution of its own products intercultural management has less weight than in a company that sells directly or build its own sales structure. A prerequisite for the success of international business is further establishing and maintaining contacts with potential customers. Good opportunities for this particular trade fairs and exhibitions offer. The support provided by the Federal Government, for example, carried out corporate community exhibitions, symposiums, information stands, information centres, or special events of the German economy. Existing customers should be continuously informed about new contacts and extension numbers, new products and locations, new distribution channels or company results. For foreign customers, it is important to know: which festivals are celebrated? When are public holidays the? What gives you for special occasions? Important business partners should try to keep in touch outside of the relationship on a personal level.