Less than 30% of the Colombian population even has access to a monitor. Although it’s a relatively small percentage. We have managed to leverage resources to create access and Internet-oriented education. Countries in developing such as Brazil or India have invested heavily to acquire technology, train and create job opportunities for the population. Getting that to happen in Colombia? A change of mentality. One of the big changes that brought Internet to countries as ours was a change of mind: the technology is not only physical and this reduces the investment costs. Companies are not just buildings.

They are solid web presences that generate job and income. Distances are not measured in meters, but in seconds. It is possible to invest in technology and education. There is still a long way to go, but we are taking steps every day toward one goal: that the majority of Colombians can benefit from the Internet. The need for another change. 83% Of people who have access to the Internet, the they are primarily used to access email services.

53% of the total uses it to refer to news. It is a breakthrough, it’s encouraging data. But we need to generate a cultural change if we want to reap the benefits. There are educational tools, free content to learn more about computing and other fields, tutorials and affordable tools to create web pages and articles to make them cost-effective… Do not take advantage of these resources to generate business? It is necessary to make large investments, which is centralize not only in the acquisition of equipment but that promote research, education and entrepreneurship.

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The idea of this post is to tell you how Google is using different existing platforms on the Internet, in order to promote and sell your new and first mobile phone Nexus One. Worldwide is taking a couple of years ago a trend that companies seek to have greater presence on the Internet and begin to leverage existing Web platforms to meet your business objectives. Not alien to this trend and with the purpose of promoting and selling the Nexus One Google adopts a strategy consisting of: creating a Web site that lets you know the salient features, technical specifications and take a 3D tour. In general highlighted the interactive proposal, which even though it is not anything new and novel, allows you to have a good approximation to the dimensions of the phone and its main functionalities. Open an account on Twitter that leverage to transmit features and functionality of the phone, show links to videos, and its time to start to have feedback from the public with questions such as what did the Nexus One feature you like most?.

Currently the Twitter account already has more than 7,300 followers. Develop a YouTube channel to complement the proposal with videos. They are observed to users interacting with the phone with both the part of the software and the Hardware. I think that he is an approach more humane product since they are observed hands of real people (and not drawings (black and white as in the Web site). Write in your corporate Blog related articles. Personally this kind of notes I’m interested in since it is there that I can read a person from the company explaining why many decisions taken, what are its objectives, etc.

Creation of a virtual store to buy the phone through the Google Checkout service. The Nexus One will be sold in a single start online and in some few countries. Why can it be? how so many companies probably Google uses the virtual shop to reduce costs, increase sales, solve problems of logistics and distribution, etc. I think that Google is correctly applying its strategy of promotion and sales on the Internet since each space or channel is well spent, complement each other, and create a kind of synergy among them. Given that the Fort of Google has always been the software should see how it goes in this new area, since at the same time people seem to demonstrate some indifference and even rejection in the blogs to the Nexus One. Comments are not very encouraging but that already has to do with the product itself.

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The success of direct sales CARLiN harvested inside and outside our borders is based on an element: quality. Without this key business volume generated 465 franchises that has this line at present, would be impossible to be achieved. Safe ascent, graduate in geography and history with a major in art history at the Complutense University, is who is at the head of this Department as well as the commercial management programme. She, along with his training team, consisting of 6 partners (Maria Castillo-Responsable Center of formation, Julio Sobrino-Concepto Carlin, Jose Ignacio Echeverria-Acuerdos from approved suppliers, Maria Jose Lopez – purchases through the OnLine store, Montse Munoz-manejo of the page Web of Carlin) make this goal possible. The policy tells us what is your work and know how that applies in Carlin thereon. -The Department directs is dynamic.

Evolves according to the needs of its franchisees or are advances to the? do same?, what is your operation? Contact and closeness with our franchisees is constant and one of our main sources of information when it comes to incorporate improvements or changes in the procedures or services. One of our main premises is personalization in dealing with all and each one of our franchises, and in my case is not an exception. In addition to the ongoing evaluation that involves daily contact with our franchisees, every year we make at least one internal audit and external, such audits are the best mechanisms to identify areas to improve. So far, the results have been unbeatable to being even felicitados by external auditing company. All the franchisees who are members of our group have access to the different departments of our central. On the other hand, the analysis and study of our sector is standing both nationally and internationally, is a sector that presents continuous innovations in products, strategies, systems, sales, etc and is essential to know them and apply in your case.

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